Post by account_disabled on Mar 11, 2024 0:03:59 GMT -5
Supporting the content by creating a regular organic sharing plan across social and other owned channels is the first logical step but there is obviously much more you can do. The chart below is a great starting point when considering how wide you can or could spread the net. Which option you choose is dependent upon a the topic of the campaign and b what insights tell you about the audience you are targeting. In our example the interactive quiz was hosted on the site and was pushed organically via all key social channels as well as being the subject of a significant PR campaign.
Organically we ensure we can get the most out of the channel by again Europe Cell Phone Number List creating a number of editorial angles. In the case of the Skyn piece this meant creating a number of quotes obtained from the survey results memes and so on both to vary the messaging around the campaign and to ensure we kept it frontofmind. It was the paid media side that we focused on most however as we saw the targeting in the space as the best way to capture the attention of our audience.
That meant focusing on of spend but also dripfeeding it through Twitter to a really tightlycontrolled custom audience created from existing customer email data. Speaking more generally when there is a paid social budget our split would start looking like this to be refined based on insight and the content subject matter Facebook Instagram Twitter For the majority of markets with the possible exclusion of BB Facebook will almost always trump the rest simply due to the size of the potential audience and the quality of the targeting its ads platform offers.
Organically we ensure we can get the most out of the channel by again Europe Cell Phone Number List creating a number of editorial angles. In the case of the Skyn piece this meant creating a number of quotes obtained from the survey results memes and so on both to vary the messaging around the campaign and to ensure we kept it frontofmind. It was the paid media side that we focused on most however as we saw the targeting in the space as the best way to capture the attention of our audience.
That meant focusing on of spend but also dripfeeding it through Twitter to a really tightlycontrolled custom audience created from existing customer email data. Speaking more generally when there is a paid social budget our split would start looking like this to be refined based on insight and the content subject matter Facebook Instagram Twitter For the majority of markets with the possible exclusion of BB Facebook will almost always trump the rest simply due to the size of the potential audience and the quality of the targeting its ads platform offers.